Timothy Woo began his design career through the inspiration of his late father and older brother, both amateur photographers. Inspired by Southern California's car scene, his fledgling career in graphic design started by designing for car shows and magazines. Though self taught at the time, Timothy decided that to persue a true professional career he would need a proper education. He chose to attend ArtCenter College of Design in Pasadena with a focus on a traditional print graphic design with a brief stint in environmental design. Deciding that New York's fashion and luxury industry would be an exciting start to a formal career, Timothy began consulting for International Flavors and Fragrances (IFF) on the fragrance side of the company. The relationship grew and he became a full time graphic artist. There he worked on wide variety of briefs from the most expensive perfumes to everyday consumer products used everyday. New York City being IFF's global headquarters, Timothy has also managed several design initiatives for corporate IFF itself including the most recent major re-brand of IFF's corporate identity. Over the years, his passion for photography came full circle and has been able to integrate his own imagery into his designs as well.